Our Mission is to continually improve the appliance service industry by being the first, best, and most reliable source of practical information for the working servicer.

Instructor presenting a refrigerator service session to a room full of technicians at an MSA training class
Members seated at classroom tables during an MSA seminar in a hotel meeting room
Technicians gathered around a teardown table watching a hands-on appliance repair demonstration

We believe in the power of community, education, and hands-on experience. That is why we bring together a network of dedicated servicers, business owners, and industry experts, and back them with real training, deep resource libraries, and business and personal benefits that make a difference.

About MSA

Since 1998, MSA has been the leading trade organization for independent servicers and home service businesses. Our benefits range from hands-on and virtual training to business and personal programs that strengthen the 2,700 member companies and the technicians who rely on us every year. MSA is powered by Marcone, North America's largest appliance parts distributor, and we partner with major manufacturers to bring you the most current and valuable resources on the market.

2,700+

Member Companies

9,500+

Technical Documents

100+

Training Sessions/Year

Our Trainers

Master technicians and professional educators. Meet the experts behind MSA's training programs.

Rick Kuemin smiling in a green plaid MSA shirt

Rick Kuemin

Director of Training

More than 30 years in the appliance repair field before becoming MSA's Director of Training. Since 2011, Rick has led 110+ training sessions reaching over 2,000 technicians a year. His hands-on style and constantly updated curriculum give students a real edge in the field.

George Schick in a navy training polo

George Schick

Director of Virtual Training

A former GE Factory Service zone manager with decades leading technicians, training departments, and service operations. George moved into training in the early 90s and now runs MSA's virtual and online education programs. Military veteran.

Mitch Williams in a dark zip-up sweater, shirt, and tie

Mitch Williams

National Trainer

A background spanning big-box repair centers, Haier parts and service, and regional service management. Mitch has returned to his passion, hands-on technical training, as MSA's national trainer.

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