What to Expect
Four Days of Industry Excellence
MSA '26 brings together the best minds in appliance service for an unforgettable week of learning, connection, and innovation.
Keynote Speakers
Industry-leading voices on the future of appliance service
Breakout Sessions
30+ technical and business workshops across all skill levels
Networking
Connect with 500+ service professionals from across North America
Vendor Fair
Explore the latest tools, parts, and technology from top manufacturers
Arrival & Kickoff
2:00 PM – 6:00 PM
Trade Show Vendor Move-In
Expo3:00 PM – 10:00 PM
Registration Open
Logistics8:00 PM – 10:00 PM
Welcome Reception
EveningCaesars Palace Temple Pool — hosted by Whirlpool Corporation
Our Partners
Sponsors & Partners
MSA '26 is made possible by our generous industry partners.
Interested in sponsoring MSA '26? Contact our partnerships team →
Getting There
Hotel & Travel
Caesars Palace
Las Vegas, Nevada
Exclusive MSA '26 Room Block
We've secured a discounted room block at Caesars Palace for MSA '26.
- Group rate below standard pricing
- Limited rooms available — book early
- Complimentary Wi-Fi for MSA guests
- Direct access to convention hall
Nearest Airport
Harry Reid International Airport (LAS) is the closest, roughly 10 to 15 minutes from Caesars Palace depending on traffic. Most major airlines fly direct to Las Vegas.
Getting to the Venue
Taxi, rideshare (Uber and Lyft), and hotel shuttle options are all available from LAS. Caesars Palace is centrally located on the Strip with easy access to dining and entertainment.
Recommended Arrival
We recommend arriving Sunday, October 25 to settle in before the convention opens Monday, October 26. Plan your departure for Thursday evening or Friday morning.
Things to Do
Las Vegas offers world-class dining, entertainment, and shows. Your registration includes free time Tuesday evening, so make the most of it.
Pricing
Registration Rates
Register at the member rate, or bring a guest.
Every Ticket Includes
- Full 4-day access
- Both keynotes (Howie Long and Alex Goldfayn)
- All breakout sessions and training workshops
- Vendor Expo access
- Breakfast and networking lunches
- Whirlpool-sponsored Welcome Reception
- Both Vendor Expo & Happy Hour evenings
Member Registration
$1,149
Prefer to spread it out?
Pay in 3 installments of $333 (Jan 15, Apr 15, Jul 15). Opt in by Jan 1.
MSA Members only
Non-Member
Guest Pass
$499
Guests may not attend training sessions.
Not a member? Join MSA for $299 a year and register at the member rate. Membership pays for itself.
Open to all servicers
Looking Back
MSA '25 Highlights
From the glamour of Vegas to an inside scoop on the industry’s latest innovations, the 2025 MSA Convention was the fast-paced, can’t-miss event of the year! Check it out and get a glimpse of what you can expect from the 2026 MSA Convention.
FAQ
Frequently Asked Questions
Who should attend MSA '26?
Appliance service professionals of every stripe — technicians, business owners, and their teams. With 30+ technical and business workshops across all skill levels, there is something for everyone.
What's included with registration?
Every ticket includes full 4-day access, both keynotes (Howie Long and Alex Goldfayn), all breakout sessions and training workshops, Vendor Expo access, breakfast and networking lunches, the Whirlpool-sponsored Welcome Reception at the Caesars Palace Temple Pool, and both Vendor Expo & Happy Hour evenings.
What is the refund and cancellation policy?
A 50% refund is available for cancellations after July 15, 2026. For transfer requests or specific questions, please contact MSA@marcone.com.
Can I register a guest or non-member?
Yes — the Guest Pass is open to spouses, companions, and non-member servicers. Non-members can also join MSA for $299/year and register at the member rate. For group registrations of 5 or more, please contact MSA@marcone.com for group pricing.
How do I select breakout sessions and training workshops?
Session sign-ups are managed through the Cvent event platform. Once registered, you'll receive your Cvent registration link via email. Classes are first-come, first-served based on room capacity, so we encourage you to sign up early.
What is the dress code?
Business casual is appropriate throughout the convention. The Monday Welcome Reception at the Caesars Palace Pool is more relaxed — resort casual is perfect. Vegas temperatures in late October average 70s during the day and 50s in the evening.
What's the hotel situation?
We've secured a discounted room block at Caesars Palace for MSA '26. Use the reservation link in the Hotel & Travel section to book. Recommended arrival: Sunday, October 25.
See You in Vegas
October 26–29, 2026 · Caesars Palace · Las Vegas, NV